Sneakerbaas had no existing brand guidelines when I was brought in to design digital visuals including product photography, banners, social media posts, and weekly newsletter content. With no predefined direction, I focused on crafting visuals that resonated with sneaker culture and stood out in a competitive market.

To push creative boundaries, I introduced AI into the design process—not just as a tool for efficiency, but as a way to generate bold, unexpected visuals. By blending AI with my own design sensibilities, I created high-impact imagery that captured the energy of sneaker culture in fresh and innovative ways. The results were so well-received that AI-driven design became an integral part of the brand’s visual approach.

Without a structured brand identity in place, my work played a key role in shaping how Sneakerbaas presented itself across platforms.