SneakerBaas
Client: SneakerBaas – an online Dutch sneaker store
Work: Social media posts, promotional content
Tools: Photoshop, AI, Illustrator
For SneakerBAAS, I was tasked with creating captivating social media posts to promote both new sneaker releases and sale items. With a focus on creating trendsetting visuals without any brand guides, I took the initiative to integrate AI into the design process. This approach allowed for the rapid production of unique, high-impact visuals that resonated with the contemporary street style aesthetic.
The designs embraced bold minimalism, a style that perfectly aligns with the dynamic and edgy nature of sneaker culture. By using AI, I was able to explore a range of creative possibilities, resulting in visually compelling posts.
The feedback from these designs was positive, with the visuals standing out in a competitive market. The use of AI ensured that the content was fresh, innovative, and on the cutting edge of design trends, making a strong impression on the target audience.
The visual elements were chosen to reflect the energy and vibrancy of the sneaker world, with each design crafted to make a bold statement while maintaining a sleek, minimalist approach. This strategy successfully established a distinct and memorable brand presence for SneakerBAAS across all platforms.
The first section below showcases designs created without the use of AI, where each element was crafted manually to achieve a precise and tailored outcome.
In the following section, AI was central to generating the designs, while the shoes, text, and fine-tuned adjustments—such as shadows, lighting, color corrections, and custom effects created through layering and techniques like motion blur—were added manually.
