Venture Norway
Client: Venture Norway – a product manual for the tourism industry in Norway
Work: logo, book cover, content layout, icons
Tools: Illustrator, InDesign
Venture Norway is a comprehensive tourist manual that comes in both hardback and e-book formats. The cover features a landscape photo of the northern lights, providing readers with a taste of the beauty and adventure that await them in Norway. The logo, designed in the shape of a pin with antlers, is a nod to Norway's rich natural history and wildlife, while it also incorporates the letter "V" for "Venture."
The layout of the manual features elements of rounded corners and pastel colors, creating a subtle and inviting design that doesn't detract from the attention that should be given to the company ads in the manual. In addition to the logo and layout, I created a set of icons that categorize and showcase the activities offered by each company in the manual, making it easier for readers to find the information they need.
Overall, the branding of Venture Norway successfully captures the essence of Norway's natural beauty and outdoor adventures while providing an organized and user-friendly guide for travellers.