Oh Peaches is a fictional beachwear brand, I created a visual profile that's both playful and flattering. The brand's name is a witty wordplay on the phrase 'oh my!' and also refers to the butt in the form of a peach, hinting at the flattering bikinis that Oh Peaches has to offer, giving you a firm peach on the beach.
I went for a thin, sans-serif font, with the 'C' shaped like a minimalistic peach. Just like with Tunnel Insight, if the word 'peaches' gets replaced with the peach-shaped 'C', we still have the brand name intact! *magical music playing* anyways, what adds life to the brand is the bold and playful color palette, consisting of shades of peach and pink popping against clean white backgrounds.
In short, Oh Peaches is a beachwear brand that's all about embracing your body and having fun in the sun. With a clever name and a striking visual identity, Oh Peaches is sure to make a splash and have heads turning all along the coast.
Client: Oh Peaches – fictional beachwear brand
Work: visual profile including logo, colors, typography, branding
Program: Illustrator
Created by: Dora Marbl