Tunnel Insight is a hardback book and a website that aims to provide insights and collaborations to the leading actors in the tunneling industry. I aimed to create a sleek and modern visual profile that reflects the innovative and collaborative nature of the field.

The logo, featuring a simple, yet solid design element that looks like a tunnel and also forms 'nn' in Tunnel Insight, perfectly captures the essence of the brand. What's somehow genius about this design element is that the word 'tunnel' can be removed from the logo, and the tunnel design element together with the word 'insight' will keep the brand name ‘Tunnel Insight’ intact.

I chose a color scheme of purple, pastel yellow, and bright coral, to represent the industry's dynamic nature and also to make our website visually appealing. The photos reflect these colors and capture the tunnels and abstract lights in motion.