Beans is a fictional café that captures the essence of a cozy living room, where you can spill the beans as if you are at home. My goal was to create a visual identity that reflected both the taste and the atmosphere of the café itself.

To capture this spirit, I crafted a hand-written logo that features a playful twist, where the "e" in Beans is shaped like a coffee bean, and used as decorative beans as additional design elements throughout the branding. The bold and creamy font used in the logo is reminiscent of a frothy cappuccino, which is further emphasized by the color palette of brown, caramel, and off-white.

Overall, the visual identity of Beans embodies the café's home-like ambiance, inviting visitors to sit back, relax, and spill all the beans.