Tamart
Client: TamArt – jewelry art
Work: visual profile, branding, webdesign
Tools: Illustrator
TamArt's visual identity is a tribute to the artist's unique and inspiring journey. The artist behind TamArt works with contemporary jewelry, and has a coming Master's degree from the Oslo National Academy of the Arts. She is also the winner of the Herbert Hoffman prize 2023. Her contemporary, minimalistic jewelry art is deeply inspired by her own personal experiences of war, earthquakes, and sudden loss of loved ones, as well as her love for nature.
The handwritten font of the logo adds a personal touch, reflecting her dedication to crafting one-of-a-kind jewelry pieces that capture the essence of nature with her unique, personal touch to it. The dark aqua color used in the logo is inspired by the calming hues of the ocean, which holds a special significance for TamArt as a source of tranquility and healing. The additional earthy tones used in the brand's color palette convey a sense of groundedness and stability, referencing the artist's ability to find strength in the face of adversity. The minimalist design of the logo highlights her modern, elegant approach to jewelry-making, creating a sense of sophistication and refinement.
Overall, TamArt's visual identity serves as a reflection of the artist's dedication to her craft and her ability to transform life's challenges and traumas into works of beauty, showcasing her unique vision and artistic skill.