Lion Investment
Client: Lion Investment – real estate investment company
Work: company branding, including logo, color palette and layout
Tools: Illustrator
Lion Investment is a real estate investment company that needed a visual identity that would convey their professionalism, strength, and reliability. The logo features a profile of a lion's head formed by vertical bars, which are reminiscent of the pillars and beams that make up the foundation of a building, symbolizing the company's stability and strength in the real estate market.
The all-caps serif font adds a touch of luxury and exclusivity to the design, highlighting the company's high-end real estate investment focus.
The color palette evokes a sense of sophistication and trust, while the use of the lion's head throughout the design elements reinforces the brand's association with power, leadership, and confidence.
Overall, Lion Investment's visual identity roars with professionalism, stability, and trustworthiness, perfect for a real estate investment company that invests properties that are no kitten around!