OISHĪ, an Amsterdam-based DJ, embodies a unique fusion of musical influences and fashion flair. Drawing inspiration from House, Afro rhythms, Vogue beats, Baile Funk, and tribal sounds, OISHĪ's music is a captivating blend of diverse genres. Rooted in the Queer/Ballroom scene, her raw edge style and femme fatale approach set her apart as an upcoming DJ sensation.

OISHĪ' s logo perfectly encapsulates the Y2K-inspired aesthetics that define her unique style. At its core, a bold purple oval disk takes center stage, resembling the Saturn ring and serving as a cosmic representation of her music and DJ persona. This design captures the essence of OISHĪ' s unique sound and visual identity, making her a magnetic presence in the DJ scene.

I designed a mix of 2D and 3D shapes in Photoshop and Illustrator to bring OISHĪ’s brand to life. The abstract, liquid-like forms with pastel pink, blue, and purple gradients create a fluid and dynamic backdrop that mirrors the essence of her music. My goal was to push creative boundaries and make sure her visuals are just as captivating as her sound. In the end, the design amplifies her magnetic presence and draws people into the vibrant and irresistible world of OISHĪ.

Watch the process video on Tiktok.