The task was to design winter related social media campaigns as a case for Getir, focusing on their quick grocery delivery. The task was to follow Getir’s brand book while also adding a fresh and new approach to the visuals. The campagins had to include three different styles - one design consisting of text alone, one design consisting of real life imagery and one consisting of product photos. 


One of the fresh additions I introduced was the transformation of the iconic 'g' from Getir's logo, and illustrations from the background pattern, into 3D elements. This creative choice was meant to elevate the overall aesthetic by bringing depth and intrigue to the visuals.


I embraced humor as a central theme and decided to incorporate a touch of playfulness into the campaigns to engage and entertain the young, meme-loving audience effectively. Furthermore, the product photos were meticulously crafted through AI-generated processes, using MidJourney and Photoshop, as well as retouching them to make every detail from shape to shadows fit.


From the initial concept to the final execution, I took charge of every aspect of the campaign, including the usage of AI-generated photo elements, copywriting, conceptualization, and the development of overarching campaign ideas.