I designed social media winter campaigns, specifically New Year’s, as a case for Getir, focusing on their quick grocery delivery. The task was to use three different approaches where the styles include real life imagery, text and product photos, while following Getir’s brand book and at the same time adding a fresh and new approach to the visuals.

One of the novel additions I introduced was the transformation of the iconic 'g' from Getir's logo and illustrations from the background pattern into 3D elements. This creative choice not only added depth and intrigue to the visuals but also served to elevate the overall aesthetic.

I embraced humor as a central theme, injecting a touch of playfulness into the campaigns to engage and entertain the young, meme-loving audience effectively. Furthermore, the product photos were meticulously crafted through AI-generated processes, using MidJourney and Photoshop, as well as retouching them to ensure every detail was perfected.

From the initial concept to the final execution, I took charge of every aspect of the campaign, including copywriting, conceptualization, and the development of overarching campaign ideas.