I collaborated with Visma as the sole designer, working closely with the marketing lead and event planner in the Visma Benelux area. Visma, a significant sponsor of Team Jumbo, invited all Visma Netherlands employees to celebrate the team's participation in the 2022 La Vuelta race, which began in the Netherlands.

For this project, I meticulously selected colors from Visma's brand palette, ensuring they harmonized seamlessly with the primary colors of Team Jumbo and La Vuelta, which is yellow and red. This design contains abstract shapes in 3D style, resembling racing roads and bicycles in motion, creating a visually striking and cohesive representation of the event's essence.

In addition to the visuals, I also took charge of crafting engaging copy infused with humor and puns. This approach not only added an element of fun to the event but also encouraged participation with props and the event's photo booth, creating a memorable experience for the invited attendees. The outcome comprised a range of visually compelling materials, including posters, props, and decorative prints.

The visuals effectively conveyed the essence of the event and fostered unity among Visma Netherlands employees. This project allowed me to showcase my design skills and creativity, translating the spirit of a major sporting event into captivating materials that left a lasting impression on Visma and its employees.