Paradisreiser's redesigned brand identity was created with a focus on responsible traveling while still providing a sense of high-end tranquility. The frangipani logo may look simple, but it's a blooming representation of what Paradisreiser is all about - offering travel packages to the most peaceful, romantic and sustainable destinations.

The liquid shapes in the background reminds of both sea and sand waves - they add depth and dimension to the design and create a sense of calmness and tranquility. It's like taking a dip in a luxurious pool of relaxation, where the only thing you need to worry about is bringing too much of a paradise glow back home. And when it comes to honeymoon trips, these shapes are the perfect wingmen, helping to set the mood for romance and adventure, making sure that your love life is anything but flat. The repeating flower and cut-out circle pattern from the logo is an addition to the design, providing a cohesive visual element throughout the branding.

The photo style captures the brand's commitment to responsible and sustainable tourism by showcasing the beauty of nature and animals. We aimed for keeping it real and down-to-earth, matching the brand's responsible traveling. That's why they feature images of wildlife and the great outdoors, providing a travel experience that's as authentic as it is breathtaking. Their commitment to quality and sustainability ensures that every journey is worth its weight in memories (and Instagram posts).

Overall, the new brand identity represents Paradisreiser's mission of responsible and sustainable tourism, while still providing a sense of adventure, relaxation and luxury, screaming "Let's save the planet!" while still whispering "Let's do it in style.", just like wearing a hemp suit to a black-tie event - eco-friendly and fashion-forward!