Shrimptation is a fictional food truck that specializes in serving mouth-watering shrimp and prawn snacks at summer festivals. The focus was on developing a visual identity that would stand out and look visually appealing for social media sharing.

The name 'Shrimptation' is a playful combination of 'shrimp' and 'temptation', emphasizing the brand's focus on fresh seafood that's irresistible to its target audience. The logo, featuring a simplistic yet charming illustration of a fresh shrimp in a cone, is complemented by vibrant colors that convey a sense of freshness and summertime.

In addition to the logo, simplified shrimp illustrations and background shrimp patterns are used throughout the visual identity to reinforce the brand's association with seafood and add an element of fun. The combination of 2D and 3D elements make the brand more dynamic and versatile.

Overall, the visual identity of Shrimptation embodies fun, approachability, and deliciousness, making it a perfect fit for social media sharing and a memorable presence at summer festivals.

Don’t be salty, dive in and soak up the design!